Digital marketing is about promoting your business by getting the other people to do talking for your business and adapting to the core. It’s a kind of viral marketing. Digital marketing is about giving a common platform to advertising, branding, transactional and social media marketing. With digital marketing an organization has single interaction with its customers.

Nowadays our requirement is to have a single platform which has content management, quick search and digital asset management all at a single unified platform. Earlier digital marketing was simple, static and centrally managed. But now things are very different. It is now very dynamic, distributed and more integrated. Marketing was done using the traditional media but now marketing investment diverted to online channels. Business used web mainly as brochure-ware but now web campaigns transactions and ads impact the business structure.

SharePoint On-line offers a unified platform that reduces cost and gives a differentiated online experience. It is a handy digital marketing tool. SharePoint and its products are great tools for digital marketing for your organization. SharePoint online gives an interactive enterprise website which is the online representation of your company. SharePoint for internet websites has two versions. First one is SharePoint FIS standard edition and the other one is Enterprise version. The SharePoint FIS standard edition is very simple, less cost and entry level internet solution. It gives the web content management capabilities, the workflow collaboration elements and social computing with very fast and easy site search. The SharePoint FIS standard edition supports only a single domain website. The Enterprise version got some extended features apart from the one in the SPFIS standard edition. The Enterprise version has some other elements such as Business Intelligence, electronic forms, Insights and enterprise wide searches.

Below are few features of SharePoint Online which makes it a perfect platform for digital marketing.

• Insights: SharePoint Insights gives the facility to each user to see the information in the reports, application and databases. These information are very crucial in terms of making the important business decisions.

• Business Processes: Business process includes the web based electronic forms, workflows and LOB Actions.

• Content Management: is the major part of SharePoint Online. The content published is always up-to-date and correct versions are used. Content management is very important in building strong online presence. It includes integrated documents, records and web content.

• Collaboration: SharePoint online is collaborated with blogs, Wikis, Lists, Email, Calendars. You can integrate social application by adding application from the SharePoint App store add it to desired page

• Portals: With SharePoint Online we can make Enterprise standard portals which include website directory, social networking and privacy control there by making a perfect solution to promote your business online.

• The Enterprise Search: It is one the most important feature of SharePoint which is critical for digital marketing. The enterprise search includes scalability of the context sensitive content, rich people and business data search.

• Optimize your site for SEO: With SharePoint Online you can optimize your website for search engines so as to make a strong online presence. SharePoint Online can now support SEO friendly URLs which make it more easier for search engines to rank good and gain good traffic on your website.

SharePoint Online surely serve as one of the best digital marketing tool. It can make digital marketing activities more interesting easy and flexible.